October 2, 2020
The Digital Connection: Your Website as a Business Hub
1.95 billion websites.
That’s how much ground the Internet population can explore. With over four billion Internet users around the world scouring the World Wide Web at around 144 minutes a day, don’t you think it’s high time that you create a website of your own?
Scroll down and discover why you should invest in website design and development.
All Roads Lead to Home
These days, businesses almost always have a website.
Why is this? Simply because a corporate website can be a powerful tool that can boost your business. It can serve as a hub that connects you to your target market.
For some, a website is the first “face” of the company that a customer sees. A website can be your best foot forward to reaching your goals.
It is, therefore, crucial that you invest in building one that works best to your advantage. To do so, you must have a capable and reliable digital communications agency to execute your vision. With a reputable team of brand strategists, creative artists, and website designers and developers, you can launch your presence in the digital world.
A fuel delivery app can efficiently lead to your website to provide more information about your services. Your social media site can lead back to your website to give more details on your latest project. These are just some examples of how you can maximize your website.
Listed below are some ways that show you how a corporate website can synergize all your efforts to achieve your targets:
1. Advertising Efforts
Advertising on a popular website with pay-per-click advertising (PPC) can direct interest to your website. For example, if you want to liquidate your slow-moving products, this can be an effective way of catching your market’s attention. When you have finally lured the customers there, then your website can do most of the talking.
This is where brilliant web design and development come in. Your website must be compelling enough to maintain the customer’s interest and eventually lead them to act favorably towards your business.
2. Mobile App Connectivity
From getting in touch with people to running errands, apps have become a fixture in most people’s lives.
Data shared by App Annie, a global provider of mobile data and analytics, show that smartphone users downloaded over 200 billion apps in 2019. Mobile apps also account for 10 out of every 11 minutes spent by mobile users on their devices.
These statistics show how apps can exert a massive pull towards building your brand. Insightful web development can make it more convenient for people to browse through your products and services quickly. Once your customers are on your site, then you have a better chance of converting their attention to action.
3. Customer Relationship Marketing
You can also make better use of your website by using it for customer relationship marketing (CRM).
For example, your web developer can create web forms to capture your desired information from your market. Having confidentiality and privacy laws in mind, you can use the data to better your customer campaigns and services.
Another way is to create blogs that share relevant content. Corporate blogs are considered to be credible sources or information. According to Demand Metric, companies with blog pages are credible enough to generate more than 67% of leads per month.
Similarly, your website can also contain customer retention features such as loyalty programs, reward vouchers, or exclusive deals.
4. Social Media
According to a Global Web Index report, people now spend 2 hours and 24 minutes a day on social media. If you want to take advantage of this trend, you can ask your website developer to create a corporate social media site and connect it to your website.
In a Hubspot marketing statistics report for 2020, Facebook, Instagram, and Twitter are the three most utilized social media platforms. Invest time, effort, and resources on these three if you want to extend your market reach.
Along with your CRM and marketing efforts, your website can help in lead generation and sales conversion.
One way of doing so is by integrating a short video on your landing page. A captivating animated explainer or campaign video can build trust and confidence and speed up the sales process. Optinmonster reports in 2019 that video marketers acquired 66% more qualified leads using video.
Other companies also use their websites as a digital sales and aftersales hub. Taking this as an example, you can create a digital showroom where your clients can browse and buy your products with just a click.
Work the Web
Make your website work for you. If designed and developed correctly, you can use it as a useful tool to attract, engage, and convince your customers to patronize your brand and products. Hire a reputable branding and digital marketing agency to ensure that you successfully achieve your brand and business goals.
Stuart Harris is the Creative Director at Yellow, a Dubai branding agency, digital partner, and advertising company working with progressive businesses to build bold, meaningful brands.